If I've heard it asked once, I've heard it a million times: "Why isn't my Facebook post reach higher?" My follow-up questions always include: "Have you spent any money to increase your Facebook post reach?"
As much as Facebook has permeated our lives, we sometimes forget that it's a business. It's a business in the business of making money. That means that Facebook isn't going to show your post to everyone that likes your page without some financial incentive to do so.
I've been working with a local company here in Central Ohio; and I've started their Facebook page from scratch. In the page's infancy, with only around 100 likes, I paid particular attention to the organic (read: not paid) reach of posts. Of those possible 100, the reach was 5-6 people total. With that reach, why bother even spending the time to create that post?
However, if i run that post as super low-cost ad (not Boost - never Boost - Boost is lazy), I can increase that reach to well over twice the number of people that like the page. Spend a little more money and that number increases even more.
You gotta spend a little money to make a little money.
Up Next: Why I don't really care about Facebook Likes *gasp*