Often times, clients get caught up in the number of Facebook likes their business page has. Guess what: I don't care how many Likes my clients' pages have!
What's your goal as a business? To make sales, right?
I can absolutely create ads in Facebook where the sole purpose is to acquire page likes. Facebook will then serve that ad to people most likely to "Like" Facebook pages. Are these people likely to buy from you? Are they in the market for the product you're selling? Maybe? Maybe not.
There's also an unscrupulous industry known as "Like Farming." Page owners can pay to have their page Liked by these firms and get Likes in the tens of thousands. What's being accomplished by this? Vanity numbers. Are these fake accounts that now like your page going to ever buy from you? Nope. These aren't even real people.
Let's refocus on your goal as a business: make sales.
Instead of focusing on page likes, I target those Facebook users that are the most likely to buy my clients' products and services with very specific ads.
Instead of spending the money just to get Facebook users to Like the page, I'm spending the money creating engaging content. The likes will follow.
I unapologetically nerd out on this stuff. #sorrynotsorry