Remember the choose your own adventure books from elementary school? They were favorites of mine. Except for the scary ones. I can't deal with scary.
Today, we'll be reading a not-so-scary Choose Your Own Adventure story. This story tells the tale of you, the super-busy small business owner. You're trying to stay on top of your Facebook business page by posting timely, engaging content, but it always seems to be one step ahead of you.
We enter this tale as you're setting up a shot for a photo that features one of your products.
Double check the lighting, make sure there's nothing out of place in the background.
Ok, you're good to go.
Voila, you have an awesome new photo of your product to post to your business Facebook page!
But wait, something's wrong.
What's the problem?
(click on the answers below for more information)
By the time I get back to my computer, I'll have forgotten all about this photo.
Fear not! You can easily upload your photo directly from your smart phone. Let me show you how. I'll be using an iPhone as an example, but the overall concept is the same for an Android.
The size looks weird
Facebook has standard image sizes for different kinds of posts. More often than not, your standard photo size on your phone's camera doesn't conform to this standard image size.
Next week, I'll walk you through a few of my "Must Have" iPhone apps for Social Media Management.
Do you have any questions about managing social media for your business that I can answer? Ask them in the comment section below or email me directly at email@example.com.
Your customers are less and less likely to pick up the phone to get in touch with you. That can be a hard concept for business owners to wrap their heads around, but it's true.
Customers are reaching out to businesses via email, Twitter, and Facebook posts and/or messages more and more. Are you responding to them?
Here are 4 ways to improve your customers’ experience with social media.
#1: Show Your Gratitude
Don't automatically assume every time your company/product gets mentioned on Twitter or tagged on Facebook that it's a bad thing. Many times it's just a happy customer showcasing your product. Take the time to respond by thanking them for their support.
#2: Ask for Your Fans’ Opinions
A colleague of mine recently did this with a restaurant client. Facebook fans voted on one component of a sandwich every day for a week and built the special sandwich of a month. PS - It sounded amazing. Crowdsourcing FTW!
#3: Integrate Feedback
As you're listening to your customers, take note of how they're using your product. You can change your marketing strategy to fit.
#4: Solve Issues Promptly
Grease that squeaky wheel. Through your listening campaigns, respond quickly and professionally to complaints on social media. This doesn't mean that then entirety of the solution needs to play out in public online. Redirect that unhappy customer to an alternate communication channel (phone or email) publicly so it's seen that you're taking care of it, but leave the nuts and bolts of the problem in private communication between your representative and the customer.
If all of this overwhelms you, The Social Smith is here to help. Get in touch via email at firstname.lastname@example.org for more information.
I have something to tell you. You're probably not going to like it. You might want to sit down.
It's about your website for your business.
You see, I've combed through it and to be honest, I couldn't find what I was looking for. And I tried. I really did.
The thing is, I've seen your business. It's freaking amazing. You do awesome things. But your website doesn't reflect that at all. Shoot me an email at email@example.com and we'll make sure your new website reflects how awesome you and your business are. It'll be like the makeover scene from every 90's romantic comedy movie you've seen.
PS. You out there with the website that auto-plays music. I can't handle it. Please make it stop.
Often times, clients get caught up in the number of Facebook likes their business page has. Guess what: I don't care how many Likes my clients' pages have!
What's your goal as a business? To make sales, right?
I can absolutely create ads in Facebook where the sole purpose is to acquire page likes. Facebook will then serve that ad to people most likely to "Like" Facebook pages. Are these people likely to buy from you? Are they in the market for the product you're selling? Maybe? Maybe not.
There's also an unscrupulous industry known as "Like Farming." Page owners can pay to have their page Liked by these firms and get Likes in the tens of thousands. What's being accomplished by this? Vanity numbers. Are these fake accounts that now like your page going to ever buy from you? Nope. These aren't even real people.
Let's refocus on your goal as a business: make sales.
Instead of focusing on page likes, I target those Facebook users that are the most likely to buy my clients' products and services with very specific ads.
Instead of spending the money just to get Facebook users to Like the page, I'm spending the money creating engaging content. The likes will follow.
I unapologetically nerd out on this stuff. #sorrynotsorry
If I've heard it asked once, I've heard it a million times: "Why isn't my Facebook post reach higher?" My follow-up questions always include: "Have you spent any money to increase your Facebook post reach?"
As much as Facebook has permeated our lives, we sometimes forget that it's a business. It's a business in the business of making money. That means that Facebook isn't going to show your post to everyone that likes your page without some financial incentive to do so.
I've been working with a local company here in Central Ohio; and I've started their Facebook page from scratch. In the page's infancy, with only around 100 likes, I paid particular attention to the organic (read: not paid) reach of posts. Of those possible 100, the reach was 5-6 people total. With that reach, why bother even spending the time to create that post?
However, if i run that post as super low-cost ad (not Boost - never Boost - Boost is lazy), I can increase that reach to well over twice the number of people that like the page. Spend a little more money and that number increases even more.
You gotta spend a little money to make a little money.
Up Next: Why I don't really care about Facebook Likes *gasp*